- Thursday 09 September / 16h47 (Paris)
| Friday, February 05, 2010 | 15:29 |
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Company News
Château Gruaud Larose takes a unique opportunity to re-build its oenotheque with the acquisition of 15 vintages of its wines from US Chateau & Estate Wines
(Drinks Media Wire). Château Gruaud Larose has just bought back 15 different vintages of its wines from US importer Chateau & Estate Wines. This subsidiary of UK drinks giant Diageo, which last year ended a 35-year relationship with Bordeaux fine wines, had stocked a large amount of bottles from the most famous Bordeaux wines including 15 vintages of Château Gruaud Larose in perfect conditions. After years of strong sales, Gruaud Larose considered the opportunity to re-build its famous oenotheque going down to 1815 through this acquisition. Regarding recent vintages, Gruaud Larose will be in a position to respond favourably to the rising demand from clients based in Asia.
"When it was official that Chateau & Estate Wines was stopping everything and going to sell off its stock, immediately we were in contact," said Jean Merlaut, owner of Château Gruaud Larose, to the news agency AFP. “I considered to buy 2,700 cases of Gruaud Larose wines which were stocked in perfect conditions either in the US or still in our château. This a great opportunity for our oenotheque and Château Gruaud Larose, which is particularly appreciated in America, needed at the same time to protect wine merchants in order to help them to continue their business as usual. After many years of strong sales, Gruaud Larose needed to re-build its oenotheque and the perfect quality of Chateau & Estate Wines’ stock was an ideal opportunity. Regarding recent vintages, Gruaud Larose will finally be in a position to respond favourably to the rising demand from clients based in Asia, a part of the world where our brand image has developed strongly over the last few years. For the rest, I am pretty sure that some of these wines will return to the USA in a few years.”
About Château Gruaud Larose
The wine of the Kings, the King of the Wines… In 1725, year when Antonio Vivaldi published his famous concertos for violin “The Four Seasons”, Château Gruaud Larose was born under the aegis of Chevalier Gruaud. Classified first of the second Growths from Saint-Julien in 1745, it became 2nd Growth Classified in 1855 thanks to an homogeneous terroir that gives force and elegance to a unique wine. Ranked among the legends of Bordeaux wines, 1928 and 1982 vintages highlight the extreme complexity of a Château Gruaud Larose wine which always shows an exemplary regularity and an extraordinary bouquet evoking the most beautiful perfumes.
Press Contact: VitaBella - Guillaume Jourdan / Tel : 00 331 45 65 39 72 / email : guillaumejourdan@vitabella.fr
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Contact
| Name: Guillaume JOURDAN |
| E-mail: guillaumejourdan@vitabella.fr |
| Web: |
| Company: VitaBella |
| Address: - Paris |
| Country: FRANCE |
| Phone: +33 (0)1 45 65 39 72 |
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